Geneva Naturals: Blogger Brunch
Connecting a beauty experience with social storytelling
The objective: introduce the brand to beauty creators during Miami Art Week and connect the experience with its social channels.
My contribution: social media strategy, influencer marketing, and activation storytelling, developed with the Geneva Naturals marketing team.
The approach: bring product gifting, creator coverage, branded photo moments, and social takeovers into a coordinated activation.
GENEVA NATURALS:
A SWISS TAKE ON SKINCARE
Geneva Naturals combines potent, clean anti-aging ingredients with Swiss skincare standards. With a focus on timeless beauty and skin renewal, the goal was to establish the brand within the U.S. wellness and beauty space—starting with a strong Miami moment.
bLOGGER BRUNCH & SOCIAL MEDIA TAKEOVER
Blogger Brunch & Social Takeover
To close out Art Basel/Miami Art Week, we organized a beauty influencer brunch that brought together local and visiting creators for a hands-on brand experience.
Key Touchpoints:
Full-scale social media coverage (Instagram and Facebook Posts and Stories)
Curated product gifting for skincare-focused influencers
A beautifully branded event space styled to match Geneva’s clean, fresh identity
Encouraged UGC with branded hashtags and custom photo moments
Real-time account takeovers and story reposts to build reach and trust
Selected activation work
The campaign combined creator gifting, live social coverage, account takeovers, and branded photo moments. The selected images show how the event experience translated into content for the brand and participating creators.
Credits: Geneva Naturals marketing team, participating influencers, event partners, and photography and production collaborators.