Hola, I’m Rebeca.

You can call me Becky. I bring 10+ years of experience connecting visual craft, brand positioning, and social strategy across beauty, retail design, music, and live experiences.

I work across the creative process: shaping the idea, building the identity, directing the campaign, and briefing creators. My background includes leading creative and content teams and collaborating with ecommerce, paid media, product, and PR partners.

From BoxyCharm’s rebrand to culturally specific beauty campaigns, I connect hands-on design with a clear brand point of view. I work in English and Spanish and bring a practical approach to creative leadership.

Today, I also develop AI-assisted creative workflows. I’m interested in remote creative, brand, and social leadership opportunities, as well as hybrid roles in South Florida.

Let’s talk about your team or project.