Wynwood Mural Fest

Turning public art into a social discovery experience

My role: social media and digital strategy.

The challenge: help audiences discover the murals, artists, and festival experience during Miami Art Week.

The approach: connect artist-led imagery, festival coverage, and an Instagram-based map that made the work easier to explore.

Selected work: social content, the digital map experience, and festival storytelling.

Created with the Wynwood Mural Fest team, participating artists, and production collaborators.

Colorful murals covering a building at Wynwood Mural Fest in Miami

The Wynwood Mural Fest team is passionate about the power of public art.

We are an artist focused collective of artists, organizers, content creators, and generous sponsors + partners. Transforming the once overlooked Wynwood neighborhood, into a global destination for art, culture, entertainment, and innovation, DESERVE a platform to be celebrated during the week of Art Basel Miami.


USING INSTAGRAM AS A MAP