OFIR BEAUTY
PRODUCT STORIES THAT CONNECT STRATEGY & SOCIAL
Director of Social Media, Integra Beauty · 2025-2026
I led organic social and affiliate strategy for Ofir Beauty, connecting product launches with creator briefs, shoot direction, and platform-native storytelling.
I aligned social launch content with the Influencer & Affiliates team, integrating creator demonstrations alongside in-house UGC and brand photography.
SELECTED PRODUCT LAUNCHES
01 / The Mascara All-In-One
The challenge: turn the lengthening benefit into a product story people could see for themselves.
The approach: a sequence of sneak peeks, reveal content, and in-house UGC supported the team’s art-directed model photography. For the featured demonstration, I developed the brief and shot list, briefed the UGC creator, directed the shoot, and collaborated with the video and editing team on the final film. Affiliate promotion extended the launch alongside brand content.
The outcome: the product experienced a stock shortage in late March and early April 2026, during my time with the brand. This was a collaborative launch outcome across creative, brand, creator, and acquisition efforts.
The Mascara All-In-One / Lengthening in action. Brief, shot list, and shoot direction by me, developed with the in-house UGC creator and video team.
02 / Behind the shot. Coordinated with the brand manager, makeup artist, videographer, and model; set up lighting and directed an organic-feeling BTS moment around the lip product.
03 / Simple Six: Floral Bite
The challenge: introduce Floral Bite as the third palette in the Simple Six collection and give the expanded trio a cohesive social story.
The approach: launch planning connected the new palette with the established collection through product storytelling, shade-focused content, and creator collaboration. I also collaborated with the creative team on developing the Floral Bite sneak peek, using a floral visual concept to build anticipation before the April 1 reveal. The selected Simple Six film shows my hands-on contribution as a hand and swatch model, working with the video and production team.
MORE PRODUCT STORIES
Additional work across lip products, complexion, and palettes shows my approach to product demonstrations and behind-the-scenes storytelling.
My contribution: social strategy, creative direction, briefs, content planning, creator coordination, and affiliate leadership.
Collaborative credits: Integra Beauty Creative Team and Integra Beauty brand manager, with contributions from the in-house UGC creator, video production and editing team, makeup artist, and models on the featured productions. Individual roles and collaborations are noted with each film.
03 / Hands-on product storytelling. In-house UGC for Simple Six: hand and swatch modeling by me, created in collaboration with the video and production team.
04 / Product in practice. Geo Sculpt demonstration: a close look at application, texture, and the finished effect.
05 / Palette in focus. A tactile close-up of the palette, its shades, and its finish.
06 / The sneak peek. Building anticipation before the product reveal. Watch alongside the reveal below for the before-and-after story.
07 / The reveal. From anticipation to a hands-on product introduction: the second half of the sneak-peek sequence.
08 / Blur Stick, introduced. A concise product reveal that puts the collection front and center.
02 / Retouch Blur Sticks
The challenge: make texture, application, and finish tangible through social content.
The approach: product reveals and creator demonstrations brought the collection into everyday use. I connected social planning with the Influencer & Affiliates team so creator content complemented in-house UGC and brand photography. The selected Blur Stick reveal and launch still put the collection front and center. Also included is a related Retouch launch: the Pearl Tones highlight and blush sneak peek and reveal.
Launch creative / The Mascara All-In-One. Still from the team’s launch film.
Launch creative / Retouch Serum Blur Sticks. Still from the team’s launch film.
Launch creative / Simple Six Floral Bite. Still from the team’s launch film.
Floral Bite / The sneak peek. Collaborated with the Integra Beauty Creative Team on developing this pre-launch film, building anticipation for the April 1 reveal.