NO B.S. SKINCARE
BUILDING A BRAND FROM THE FORMULA OUT
My role: Creative Brand Manager & Art Director, Volta Global · January 2017 to February 2019
The challenge: build a bold, approachable skincare brand that made the category feel straightforward.
The approach: I helped connect visual identity, packaging, brand voice, product development support, campaign concepts, and collaborative art direction from concept to launch.
The outcome: a cohesive brand and product line spanning 15+ products. Selected work includes the Sarah Hyland collaboration, a campaign developed with Harmon Brothers, and contributions to The Awesome Guide to a No B.S. Life.
A BRAND for the boldly authentic.
The identity pairs bold product colors with white packaging and direct copy. I developed design directions that made the line recognizable while keeping the information hierarchy clear across different products.
The selected concepts show the progression from early exploration to the finished packaging system.
THE BRIEF
Armed with a brief from the award-winning powerhouse agency, New York's Strawberry Frog, we dove into exploring a variety of designs to capture the essence of "No B.S. Skincare." Did we want to embrace a small-batch, kraft paper, vibe? Or perhaps channel the holistic yet mainstream appeal of brands like Lush?
Preliminary concepts for No BS by Rebeca Tellez
THE KICK-OFF
Introducing a skincare brand into an already saturated market meant that the right regimen was key. Here’s the drop and what it looked like:
STEP ONE: THE FOAMING CLEANSER
Under flap: No Scrubs
Packaging: Clean your face the right way, and save the grinding for your hustle. Hydrating aloe keeps skin fresh while foaming action makes quick work of makeup and stubborn pore debris, so you stay lookin’ like class.
STEP TWO: purifying facial toner
Under flap: Tone it up
Packaging: Think of this pH-balancing toner as your insurance policy against dirt and debris. It wipes away lingering nasties while tea tree oil and witch hazel visibly shrink pores and fight acne-causing bacteria. Hydrating cucumber and green tea give skin a sip of antioxidants, leaving your face smooth and refreshed.
STEP THREE: VITAMIN C+E SERUM
Under Flap: Rise and Grind
This lightweight Day + Night reparative serum packs antioxidant superheroes like Pomegranate, Hyaluronic Acid and Green Tea Extract to repair beat up cells and boost collagen production.
sTEP FOUR: SPF MOISTURIZER
Practice safe skin! Use daily to protect against harmful UVA/UVB rays, environmental stressors, and hidden dangers like blue light from your screen.
STEP FIVE: RETINOL NIGHT CREAM
Rely on the power of Retinol to soften fine lines and refine skin texture as it gently resurfaces skin for an improved overall complexion. Hydrating Hyaluronic Acid keeps everything dewy, while antioxidant Vitamin E safeguards your skin against nasty free radicals.
SARAH HYLAND COLLAB
I conceptualized and developed the Sarah Hyland collaboration campaign for No B.S. Skincare, leading the creative strategy from pitch to production. This included designing the full campaign architecture—ideating the celebrity-ambassadorship model, crafting a relatable and cheeky “call-in” concept, and shaping the visual and messaging direction.
HARMON BROTHERS CAMPAIGN
I collaborated with the No B.S. CEO and Harmon Brothers on campaign concepts and script development, refining narrative angles, scenes, and tone around the brand’s direct, irreverent voice.
I also co-art directed supporting lifestyle and product photography with a fellow Volta Global art director and the Harmon Brothers team, contributing to casting, styling, composition, and visual consistency.
The Awesome Guide to a No B.S. Life
I collaborated with the No B.S. Skincare CEO and a fellow art director on the book’s chapter development, tone, and structure. My contributions included creative copy, humorous quotes, and one-liners that extended the brand’s irreverent voice beyond its packaging.
The project brought the same direct, playful point of view into a longer editorial format.
Credits: No B.S. Skincare, the CEO, the collaborating art director, and the editorial and production contributors.
All work produced under and for Volta Global Digital Brands in Coconut Grove, Florida