Director of Social Media, Integra Beauty · 2025-2026
The challenge: connect launches, styling education, and creator partnerships into a social story that made product benefits easy to understand and share.
My role: I led organic social and affiliate strategy across Instagram, TikTok, Facebook, and YouTube. I wrote creative briefs and scripts, directed content with the Integra Beauty Creative Team, and shaped the Pro Stylist Ambassador program.
The approach: combine branded launch creative with in-house UGC, creator demonstrations, and platform-specific storytelling, carrying the product story from first reveal through everyday use.
34M+ TikTok views on posts published December 2025 to March 2026, including boosts.
36.5% increase in Instagram organic engagements in December compared with November.
Results reflect collaborative brand and channel activity across social, creative, creator, affiliate, and acquisition teams.
love is in the hair
I translated product benefits into launch stories, styling education, and everyday routines. My work connected creative briefs, in-house production, creator partnerships, and social distribution—including the Florida Panthers × L’ange partnership.
photograph by the Creative Team at Integra Beauty
The challenge: make the treatment benefit tangible through product storytelling and creator demonstrations.
The approach: connect launch content, in-house production, and affiliate activity, giving audiences both a branded introduction and a view of the product in use.
Gloss Shock / Product treatment film. Created with the Integra Beauty Creative Team, video production team, and brand collaborators.
The challenge: introduce a styling tool through content that made its versatility easy to understand.
The approach: a launch reveal, unboxing, and three-ways demonstration created distinct entry points into the product story. My broader role connected briefs, hooks, scripts, production collaboration, and social distribution.
Watch the launch · Watch the unboxing · Watch three ways to style
Product storytelling extended into partnerships, seasonal campaigns, and shareable brand moments, including the Florida Panthers × L’ange collaboration.
Watch the Florida Panthers partnership · Watch L’ange Wrapped 2025
AI-assisted animations: I authored creative briefs and directed the concepts, messaging, and brand treatment. Animation production was completed in collaboration with the creative team.
The challenge: translate product features into styling education that felt natural in a creator’s voice.
My contribution: concept development, hooks, scripts, content direction, and Pro Stylist storytelling. I shaped the Ambassador program and collaborated with the creative and production teams to connect education with brand messaging.
Creator wash day · Winter wash day · Top Coat Shine Spray
Collaborative credits: Integra Beauty Creative Team, L’ange brand team, video production and editing team, in-house UGC creators, Pro Stylist Ambassadors, and affiliate partners. Creative direction and social strategy were developed alongside these contributors.
TurboStyle / Three ways to style. Product education and demonstration, developed with the Integra Beauty creative and production teams.
Brand-led beauty film, campaign graphics, and creator demonstrations connect the product story from introduction through everyday use. My broader contribution included creative briefs, content direction, and social storytelling in collaboration with the Integra Beauty creative, production, and brand teams.
BRAND / BEAUTY FILM
A beauty film focused on hair movement, light, and the finished glossy look.
Credits: L’ange Hair, Integra Beauty Creative Team, brand team, and featured talent. Shown as collaborative campaign work.
View original post ↗BRAND / CAMPAIGN GRAPHICS
A branded carousel showing finished hair looks across multiple models, extending the campaign’s visual story.
Credits: L’ange Hair, Integra Beauty Creative Team, brand team, and featured talent. Shown as collaborative campaign work.
View original post ↗UGC / APPLICATION & STYLING
973 public Instagram likes
Original post checked October 11, 2026. Embedded counts may differ.
A step-by-step routine pairing Gloss Shock with TurboStyle, showing how the products fit together.
Credits: @alena.m.ugc, published by L’ange Hair.
View original post ↗PROGRAM DEVELOPMENT / CREATIVE DIRECTION / STYLIST STORYTELLING
The challenge: connect professional styling expertise with approachable social content, making product education feel useful, personal, and easy to follow.
My contribution: I helped shape L’ange’s Pro Stylist Ambassador program and its social storytelling. My work included concept development, creative briefs, hooks, scripts, and content direction, in collaboration with the brand, creative, and production teams.
Inclusivity was a priority: one of my goals at L’ange was to expand representation of women of color in social content, alongside a wider range of hair textures and styling routines.
Connect product education with a clear content concept and a focused demonstration.
Develop hooks and scripts that make the lesson easy to follow while leaving room for the stylist’s own voice and expertise.
Collaborate on content direction and platform-specific storytelling, connecting professional education with L’ange’s brand voice.
A shared creative effort: my contribution centered on program development and storytelling. The stylists brought their professional knowledge, on-camera presence, and demonstrations; the brand, creative, and production teams contributed to the finished work.
Collaborative credits: L’ange Pro Stylist Ambassadors, L’ange brand team, Integra Beauty Creative Team, and video production and editing teams.
1.8K public Instagram likes
Original post checked October 11, 2026. Embedded counts may differ.
A practical lesson in using TurboStyle’s curl barrels and setting the finished style.
Credits: Katie Olivier (@katieoliv_hair), featured client where shown, and L’ange Hair.
View original post ↗CAMPAIGN PARTICIPATION
These campaign posts invited audiences to participate in product giveaways. Engagement reflects that incentive and is presented separately from styling education.
1K public Instagram likes
Original post checked October 11, 2026.
An interactive product giveaway inviting audiences to participate for a chance to win two styling sets.
Credits: L’ange Hair, Integra Beauty Creative Team, and brand collaborators.
View original giveaway ↗652 public Instagram likes
Original post checked October 11, 2026.
A product giveaway built around upgrading the everyday blowout routine.
Credits: L’ange Hair, Integra Beauty Creative Team, and brand collaborators.
View original giveaway ↗The challenge: show how the smoothing primer fits into a styling routine for hair needing extra frizz control.
My contribution: social storytelling, creative briefs, scripts, and content direction, developed with the brand, creative, production, and stylist teams.
The approach: connect the product benefit with a professional demonstration and a creator’s everyday routine.
979 public Instagram likes
Original post checked October 11, 2026. Embedded counts may differ.
Katie demonstrates Extra Strength Glass Hair and Top Coat Shine Spray on a client.
Credits: Katie Olivier (@katieoliv_hair), featured client where shown, and L’ange Hair.
View original post ↗Marianelly’s curly-to-blowout routine shows another styling option while respecting natural curls. Featured creator: @marianellyy.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗Playful graphics, seasonal moments, and cultural partnerships gave the feed personality alongside product education.
My contribution connected concepts, creative briefs, messaging, and social direction with the creative and brand teams.
A brand partnership connecting hair care with a cultural moment.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗I authored creative briefs and directed concepts, messaging, and brand treatment. Animation production was completed in collaboration with the creative team.
An AI-assisted animation built around the product and an interactive pause moment.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗An AI-assisted seasonal animation connecting the brand with Valentine’s storytelling.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗L’ange brand team, Integra Beauty Creative Team, video production and editing teams, in-house UGC creators, Pro Stylist Ambassadors, featured talent, and affiliate partners. My contribution centered on social strategy, creative briefs, scripts, content direction, and program storytelling.
A launch reveal and unboxing introduce the tool before the three-ways styling demonstration above puts its versatility into practice.
The product introduction presents TurboStyle and its versatile attachments.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗A closer look at the tool and the attachments that support different styling routines.
Collaborative credits: L’ange Hair, Integra Beauty Creative Team, brand team, and production collaborators.
View original post ↗Product launches, campaign graphics, and social creative.
Surreal product scenes and seasonal motion concepts.
