http://www.rebecatellez.com/modernmerbabeboxycharm daily 0.75 2016-08-07 https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470200658838-398VJGAMQ1D185XBMEMD/modernmerbabecover.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470540101711-VBMTXYIRAJ06UUJ2D6YG/INSTAGRAM.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - MAIN DESIGN PRACTICES: "This fish is out of water! Our Boxy Babe spent all day at the beach and is ready for a major transformation and a night out on the town. Out is a sweet, daytime summer ensemble, in is an edgy and fierce urban fashionista. Taking elements from the ocean and placing them on in an urban setting, our street mermaid is making a statement and taking the night." Graphic Aesthetic Dark backgrounds are contrasted by iridescents, holographics and neons. Sassy, confident and messages that celebrate youth and friends are displayed in neon lights. Our babe is a beam of light, emerging from the shadows with her highlighted cheeks, bold lip and eyeliner wings sharp enough to cut. She’ll change her look throughout the night, but keep our box products in use as she bounces around, living the night Main Influence: City of Miami Key textures and elements are: Sea shells, fish scales, spray painted coral, oil slicks, Iridescent duotones, abalone, as well as colored spot lights for an effect of being out on the town at night. We’re taking elements from the ocean and taking it to the streets https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470542707722-ET93G3DF5HI5PQ9UPCSQ/design-elements-.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - Typography ne10 was chosen as the primary typeface for it's resemblance of neon signs along with it's legitibility, while Rolling Pen was chosen as a secondary/accent font for it's fluidity and visual poetry. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470548619688-DUBKVLN9HVMRQS8518CN/flatlays.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - Photography Shots of product paired with bold colored backgrounds and spray painted elements of the sea. Marbles were used to represent bubbles and iridescent textures mimics underwater creatures. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470547839334-JMOYB3YV4LB077RRAVMB/insertcard.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - Insert Card Every BOXYCHARM box comes with an insert card, complete with product description. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470547633149-JH3UEVKQSFP35GDPEV7D/models.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - Model Direction https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470594193480-U7MTDEMX52DHLSFYDGGT/texts.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM - Verbiage & Text https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470199547229-8QB87ONIS672H8ACLMKX/EB_BS_SPRINGVIBES_52916.jpg July 2016 Modern Merbabe Campaign for BOXYCHARM http://www.rebecatellez.com/girls-just-wanna-have-sun daily 0.75 2020-07-05 https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470203510841-IAG5G7U2QMO29SEFFQFP/GIRLS-JUST-WANNA-HAVE-SUN.jpg June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470530858944-VSWF6N4ZXUNAYFFE5N26/girlsjustwannahavesunbanner.jpg June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM - MAIN DESIGN PRACTICES: Graphic Aesthetic Shots of sceneries paired with Bold colored backgrounds and simple foregrounds. Verbiage positive, motivated, promoting wanderlust/traveling, relaxation, fun and girl-power. Some sass is encouraged, our Boxy Babe is feeling confident. Main Influence: Key West Signature Architecture and Beaches Pink, Blue, Yellow paneled homes. White sands, azure waters and bright palm fronds. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470532696180-0CUNQY8HKWVY2U4QG4OX/branding-elements.jpg June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM - Typography Smitten was chosen as the primary typeface for it's organic fluidity which communicates fun and provided a relatable friendliness to the general aesthetic. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470536017458-YNULF6N915YFC5JTIZG1/boxycharmflatlays.jpg June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM - Photography Shots of product paired with bold colored backgrounds, fronds, leaves, flowers and fruit, this shoot stayed away from cluttered, busy or complicated images. Product was the focal point, other elements were used to provide a visual comparison in order to emphasize the size of cosmetics featured. Model shots were playful, flirty, fun and conveyed relaxation. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470537935236-RGU9JNOYVI2LCN1YCI84/models.jpg June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM - Model Direction https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470202842200-LHCXZ73XDXXCY53TWKKD/FARMACY-ANIMATION-2.gif June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM - Farmacy Stop-Motion Animation This concept was drawn out by hand initially with a quick story board which was then presented to the photography team at @filmheads https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470202390019-Y8KKGW9KVGBF54M6JAQP/TGIF-June.gif June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539333927-4P0Y9GDJYUR13BSAIB5V/Girlactik-Watermelon.gif June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539424964-6M3X65UDGB7F86P6TAVJ/Ofra-Hype-%26-Reveal.gif June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539658955-9WNT840W0SZM9DTJ5SS9/PINEAPPLE.gif June 2016 Girls Just Wanna Have Sun Campaign for BOXYCHARM http://www.rebecatellez.com/work daily 1.0 2026-03-29 https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470332414322-7V4ZIIAO00PTSVTKXYN4/Screen+Shot+2016-08-03+at+2.20.08+AM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470638078804-399AM1TBYXF85CRNYOKY/eyepster.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470949637822-1L2MKWX1KFOBQJM8GJ8S/banner.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470972833556-FKSEIGJVCUH1793SQYIC/banner.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559018068632-CTE77NZ56338V6MAFIA8/NoBS.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559025087841-FGNPJRWP7TV655EPMQ67/ankit.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593976024829-KNBQSL91O21XVPKFZ9RN/NoBS+skincare+creativision+cover.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594015220342-06G4NUHSK1J31MP2YK4K/TSC-Miami-Cover.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720286860299-WWLD09B0OO6LWJXSMO1T/LOVE+BY+JADE.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720287126221-Z8HU3A4TW63X15I3O6E0/GENEVA+NATURALS.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720300475423-00CC5LVY7G2B3JRPWSFM/SWARM+event+agency.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720300840952-V2G2JDKJ31CTE1PFVIGV/WMF.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720301170628-I7PAUUB1OGIPZWEC4278/305Day.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720301325484-31AD7R1ATXJN5S3Q1R55/KUSH+.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720394900550-KYYU6G1XX03VEV91UW1G/Mia-del-Mar-Cover-beckycolors-creative.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559018368647-SHXO62SDZDSWL30TAOKY/boxycharmlogo.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742317891842-ICHARRAUB5O5KAPMMSFO/SOM_Cover.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327805282-SEKDW7BCCN78JQ7QPSEL/ankit.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593976024829-KNBQSL91O21XVPKFZ9RN/NoBS+skincare+creativision+cover.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/7df8d72b-271a-4327-b91d-710a03f9d67e/lange+copy.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593978182232-Z0T5EKHLAM08ZJ6KLC5W/creativision-studio-no-bs-skincare-callouts-r29-forbes-vogue.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/7e5e2da7-9786-4949-b548-d15ef94e42b7/No-BS-Skincare-Review-1-1-1024x1024.jpg DIRECTION & MARKETING - A BRAND for the boldly authentic. Through a whirlwind of collaboration, competitor analysis, and countless focus groups, we nailed down a look that screamed our brand's core values: transparency, authenticity, and an unmistakably bold attitude. We went with bright, bold colors against a crisp, white background to shout our no-filter, no-bullshit vibe, while also reflecting the cleanliness of our product. This eye-catching design wasn't just for show—it was a necessity given the fast-paced nature of our product development. Quick turnaround was essential to get this brand to market! https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593977467734-GJSTC8CO9RW2O1DIWEYA/creativision-studio-No-BS-concepts.jpg DIRECTION & MARKETING - THE BRIEF A variety of design approaches and attitudes were drafted by Creativision’s Creative Director, Rebeca Tellez. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f8a2a8e0-a280-4dc2-a205-51eb5320e3e4/Live_NoBS_Skin_Care_Line-A.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/db4510ec-8ca6-4cae-addb-c3c862c7d68e/NOBS+face+wash+front%3Aback.png DIRECTION & MARKETING - STEP ONE: THE FOAMING CLEANSER Under flap: No Scrubs Packaging: Clean your face the right way, and save the grinding for your hustle. Hydrating aloe keeps skin fresh while foaming action makes quick work of makeup and stubborn pore debris, so you stay lookin’ like class. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/e05f7874-5412-4364-9144-c845b5b04622/back+copy.jpg DIRECTION & MARKETING - STEP TWO: purifying facial toner Under flap: Tone it up Packaging: Think of this pH-balancing toner as your insurance policy against dirt and debris. It wipes away lingering nasties while tea tree oil and witch hazel visibly shrink pores and fight acne-causing bacteria. Hydrating cucumber and green tea give skin a sip of antioxidants, leaving your face smooth and refreshed. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/fee9ffec-a42d-46c6-8b5a-b3e9e2cbe7ab/NOBS+vitamin+c+serum+back+copy.jpg DIRECTION & MARKETING - STEP THREE: VITAMIN C+E SERUM Under Flap: Rise and Grind This lightweight Day + Night reparative serum packs antioxidant superheroes like Pomegranate, Hyaluronic Acid and Green Tea Extract to repair beat up cells and boost collagen production. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1db80f91-c288-49f9-8ca9-4ef729fda16a/NOBS+SPF+moisturizer+back+front.jpg DIRECTION & MARKETING - sTEP FOUR: SPF MOISTURIZER Practice safe skin! Use daily to protect against harmful UVA/UVB rays, environmental stressors, and hidden dangers like blue light from your screen. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/ce6b3d5b-f37d-436b-82d7-78ee404f78c8/NOBS+retinol+night+cream.jpg DIRECTION & MARKETING - STEP FIVE: RETINOL NIGHT CREAM Rely on the power of Retinol to soften fine lines and refine skin texture as it gently resurfaces skin for an improved overall complexion. Hydrating Hyaluronic Acid keeps everything dewy, while antioxidant Vitamin E safeguards your skin against nasty free radicals. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387802825-SOVHU1S5BXYU3L7Z0YC7/Screen+Shot+2020-09-17+at+11.28.02+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387808033-HW17GSQ1EU7KJOH9YN3C/Screen+Shot+2020-09-17+at+11.27.18+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387814033-0OXELXLGKD3KYF8J3232/Screen+Shot+2020-09-17+at+11.29.15+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387831291-7F0E7ANM0XU7S5I6RFFJ/Screen+Shot+2020-09-17+at+11.12.01+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f516df61-2094-45ee-b7d2-da1f8ff24982/NOBS+website.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593976486748-Q5HBMM8WKPPYTRH4IUAY/article_1574711404902442_1080x608.jpeg DIRECTION & MARKETING - SARAH HYLAND COLLAB I conceptualized and developed the Sarah Hyland collaboration campaign for No B.S. Skincare, leading the creative strategy from pitch to production. This included designing the full campaign architecture—ideating the celebrity-ambassadorship model, crafting a relatable and cheeky “call-in” concept, and shaping the visual and messaging direction. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346183632-XN4WLD40809G9FW7TOVN/Screenshot+2025-04-22+at+2.22.55%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346207101-J905S770RK14CI4549ZO/Screenshot+2025-04-22+at+2.23.24%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345993280-KD8PA4FTOQBN0VD6SYB0/Screenshot+2025-04-17+at+9.14.28%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346115232-SVAWR0FWBADXFY4TVWGP/Screenshot%2B2025-04-17%2Bat%2B9.22.53%25E2%2580%25AFPM.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345959282-21CMWG7UYF7Y91MJXEVS/Screenshot+2025-04-17+at+9.21.41%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345936069-NS12BPNLT7QWRYK2X04H/Screenshot+2025-04-17+at+9.27.50%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345940845-YSURTIMA9ONR16TCHGNH/Screenshot+2025-04-17+at+9.26.59%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345945486-DES15XTIM13F7ZWA3A0D/Screenshot+2025-04-17+at+9.26.26%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345949238-5MW57VN46Y49XTLEDXQ9/Screenshot+2025-04-17+at+9.24.58%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345965980-NMRA54D7LXZNWJ2LTLKC/Screenshot+2025-04-17+at+9.20.18%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346001326-ESWJLJL9GC210PHVAU50/Screenshot+2025-04-17+at+9.12.03%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745345981512-GERL3UH4CD1TCK4XJPMF/Screenshot+2025-04-17+at+9.14.54%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346034063-O9S4ADMGNTMQO9YVWET2/Screenshot+2025-04-17+at+9.02.14%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1745346035994-L1TO50WRPSL1KIHYUBGA/Screenshot+2025-04-17+at+9.01.54%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f3c991a5-fc26-4efe-be8a-b735132c4478/Untitled-1.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594011391456-J6JFWCV3UHMNF9BDKFYU/tsc_logo_darker_small.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593994006404-DDSG5SDUY0BA3OXMARTF/potleafnavajo.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593993991416-4SEV7U44HJM005ISKF3J/NERDSHIRT.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593993987413-SHANONIC5C64PR4R7UBR/fishingbass.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593994015130-M30DPVGORD8MJVAU1RRD/tshirts.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593993982531-GE88XGX9TP7CE1Y38PE0/tshirt.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593993995403-KQWAPLU0QRIKEFF5QOJG/banana-shirt.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593993999884-I3Y07JJDMWOA3JJSUC4G/kittyangels+%281%29.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594011243710-V60B1GA0G9LTP1GLQKLL/deathskull.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594011297752-S6PQUEFA602NZJIM7E7B/acidshirt.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593995021820-1BIBVXNPYNS1G99HIF0W/image-asset.jpeg DIRECTION & MARKETING - HAVE A NICE TRIP This design resulted in several years of sale and reproduced on a multitude of items including, but not limited to, hats, socks, tank tops, and many more items festival-goers nationwide got to enjoy. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593995761207-QK7D02Z130D685N5456U/ChristmasTee.png DIRECTION & MARKETING - NAUGHTY REINDEER At first glance, this looks like a regular Christmas sweater pattern on a t-shirt…but look closer, and you’ll be in for a surprise! This design was so successful, it sold out NATION WIDE in a matter of two weeks. It also created an entire category for Spencer’s Gifts: The Christmas Tee category, which has since been expanded to sweaters, socks, beanies and other pieces of apparel. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594003589744-CUAKCWBO0MEIQNQBXA4U/MommyOnesie.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594003771800-94LH8MLFFT54G1KIKZMQ/MicrowaveOnesie.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594006739345-TC6PO41NAN6PCASQ3L7C/CURSE-LIKE-A-SAILOR.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594006749613-KYGNTT4KMF8I67L4BQQA/one-hit-wonder.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1594006758160-C8JLSR52IU0ZYA4GPPH8/Dia-de-los-muertos.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/0a9c2eb6-1bd8-4c51-bb66-ff9b12b18c62/Screenshot+2024-07-06+at+3.13.13%E2%80%AFPM.png DIRECTION & MARKETING - READY SET GLOW Created by Jade Maddren, Love by Jade was created to help women of all ages love and adore their skin by pampering themselves with superior skincare products that use ingredients formulated from the earth. Jade Maddren had many of her bases covered - fantastic branding & packaging by Memarian Creative, a small collection of heavy-hitting products for an introductory line of skin and body-care products aimed at expecting mothers - she needed a website, photography & a marketing strategy that lived up to her expectations. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/884c2f12-7b36-43ad-9e5e-5d76f026bdcd/7E1C2B89-59E3-4B65-8C35-43D49CB95E93.png DIRECTION & MARKETING - Un-Bellyeve-Able Restorative Stretch Mark Butter Getting buttered up never felt so good! Un-Bellyeve-Able Stretch Mark Butter is designed to soothe, nourish, and hydrate your growing bump with a luxurious concentrated buttery blend of all-natural ingredients. You’ll love how moisturized your skin feels as the belly butter’s penetrating deep hydration formula promotes skin elasticity, treats and prevents the appearance of scars, and therapeutically nourishes your delicate bump with long-lasting moisture, gifting you supple, soft, and even-toned skin. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/8c4c48a4-9a18-4665-86fa-24c96bc57b6f/258465177_585634965856925_7339022512622665753_n.jpg DIRECTION & MARKETING - UN-BELLYEVE-ABLE RESTORATIVE STRETCH MARK OIL Envelope yourself in love and luxury with our nutrient rich Un-Bellyeve-Able Restorative Stretch Mark Oil. Uniquely formulated with a combination of 9 skin nourishing organic cold pressed oils, this silky blend soothes, heals, repairs, and moisturizes your skin while preventing and reducing the appearance of stretch marks. Indulge in the invigorating benefits as you enjoy healthy, glowing, softer, and smoother skin with this hydrating, fast-absorbing oil that delivers results you can see and feel https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/e6898c1e-ad83-4c0c-84ed-aad8cbf78569/257619450_1290369461422583_767371761924290680_n.jpg DIRECTION & MARKETING - GLOW SERUM Ignite your glow and treat yourself to unmatched nourishment with our antioxidant-packed Glow Serum and its intensely hydrating formula. Lovingly created to tone, soothe, and heal, this must-have lightweight treatment was designed to address dryness and acne, while also treating damaged and mature skin. Restore your skin to its silky look and feel as you unveil your healthy radiance. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/bbda20b1-188b-485d-a4ae-3080e183994c/LBJ+materials+website.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/fd78bfb2-59b8-419c-97b9-8dbeb5f6f6ab/BeforeAndAfterStories.jpg DIRECTION & MARKETING - THE STRATEGY: BE REAL Marketing to expecting mothers is both an art and a science. To truly resonate, our messaging must not only be positive but also feel genuine, heartfelt, and authentic. The most effective way to achieve this is by sharing real testimonials from local women in the Boca Raton area. By partnering with JLPR Agency, we created a unique unboxing campaign featuring real mothers and influential mommy bloggers. The outcome? Real mothers placing their trust in this emerging brand, fostering a strong and genuine connection. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720297998624-FVPUUXWFJH1R21QHIMVL/LBJ-RealReviews-Christina.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298176480-PI37UAAHSLJHIFRBZUML/Screenshot+2024-07-06+at+4.36.11%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298057716-EGP2I1S5WO6VCYAWRIU9/Screenshot+2024-07-06+at+4.34.10%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298076148-M3XAEP9ZJWUMQ7AFX3RI/Screenshot+2024-07-06+at+4.34.31%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298097685-3O00594CST4DR4PG9B8T/Screenshot+2024-07-06+at+4.34.51%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298161150-ZTT37MVTDOVNIH592KTK/Screenshot+2024-07-06+at+4.35.58%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298200835-WVX51H6VU8VB77N6JFWT/Screenshot+2024-07-06+at+4.36.33%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298220886-9V9LU72N4HLHMP5OF5IY/Screenshot+2024-07-06+at+4.36.55%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298236497-1S5PJTB1V1P4HX5G747Z/Screenshot+2024-07-06+at+4.37.11%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298270063-RIU7G9MI6D5EKUT03IZ0/Screenshot+2024-07-06+at+4.37.44%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298285377-C2PLOVRTNZJ7ZLKAXZYC/Screenshot+2024-07-06+at+4.38.00%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720298370282-U6T8KU9I49CQQY768V1O/Screenshot+2024-07-06+at+4.39.25%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/b4d93df3-4572-446b-a3f7-8b3b2b7af68f/Screenshot+2024-07-06+at+4.44.30%E2%80%AFPM.png DIRECTION & MARKETING - GENEVA NATURALS: A SWISS TAKE ON SKINCARE The Geneva Naturals advanced anti-aging line combines clean ingredients with powerful benefits for a truly transformative experience. Packed with potency, not chemicals, each product restores and revitalizes the skin, allowing your natural beauty to shine through at every age. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/bbcd0bbc-154e-468e-a456-6a6fa3635878/Screenshot+2024-07-06+at+4.42.18%E2%80%AFPM.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/3eb3ffbd-a417-4840-80f1-0226e22e53f3/Screenshot+2024-07-06+at+4.48.00%E2%80%AFPM.png DIRECTION & MARKETING - bLOGGER BRUNCH & SOCIAL MEDIA TAKEOVER Wrapping up Art Basel/Miami Art Week with a smash, the Geneva Naturals marketing team took advantage of the influx of out-of-town beauty bloggers and influencers, and hosted a blogger brunch. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299002340-1L3URAQDV7YQ41ILRJL7/Screenshot+2024-07-06+at+4.49.48%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299035124-JSN3YJ9NXQEA817BG1U6/Screenshot+2024-07-06+at+4.50.25%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299051554-ADZNM5ROZ5A3EONRQE4U/Screenshot+2024-07-06+at+4.50.46%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299431035-7YCCPKJIOBC6SB7U9GYA/Screenshot+2024-07-06+at+4.57.06%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299081097-HO0S1UWA0CL6ECYGFIUT/Screenshot+2024-07-06+at+4.51.15%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299165856-VINCJPMGW8A9D87MGU9T/Screenshot+2024-07-06+at+4.51.35%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299212343-P97CPBSXTYHXC1RLTI07/Screenshot+2024-07-06+at+4.53.26%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299121971-LH3ZC0V6YB4NLDM03HWV/Screenshot+2024-07-06+at+4.51.58%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299136820-ZZMBX8MKCAM1TY316VFF/Screenshot+2024-07-06+at+4.51.44%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299176409-FEI5YLZL5VZLDWN3ILMU/Screenshot+2024-07-06+at+4.52.50%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299307170-PQNBH4W8BM7MTGGRY7HV/Screenshot+2024-07-06+at+4.54.53%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720299595404-Y3Z4W6GDKUCNWA8VU6F1/Screenshot+2024-07-06+at+4.59.48%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/2ccaf50d-65fd-4479-8474-b6710b0509c0/swarm_inc_cover.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559025657116-A8HC7A4Y3NBFDGA30RXG/Patagonia.jpg DIRECTION & MARKETING - highlights Produced a custom mural for Cerveza Patagonia, the lead sponsor of the pop-up, merging brand storytelling with Wynwood’s signature street art vibe. Integrated digital marketing efforts with on-site visuals to drive traffic, enhance sponsor visibility, and amplify social media engagement. Worked cross-functionally with artists, fabricators, and the SWARM production team to bring branded experiences to life in a visually compelling and culturally relevant way. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743528669975-G4GQ0OEP966QNXXZX889/94716052_689220201871774_4635867189138267742_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743528665469-PZ12UYKZZL7IXGZLFMKA/94703855_580772072550301_8727711373490485617_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743528763422-O0ZAAWB2OJFM5AS95A59/94756799_1193972794281672_5576917768851847956_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743528763400-KY6A47PCQHE34Y7UMLCU/94896028_551043029128192_4710774314652915131_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/a9775765-1e48-49d7-a848-fcd30ed34c62/Wynwood-Pride-2019-Lineup.jpg DIRECTION & MARKETING - KEY CONTRIBUTIONS: Digital Marketing Leadership: Spearheaded comprehensive digital campaigns that amplified event visibility, resulting in a social media reach of 6.7 million and over 3,000 mentions across platforms. Talent Coordination: Collaborated in booking a diverse lineup, ensuring 83% local representation and 77% LGBTQ+ identified artists, including notable performances by Pabllo Vittar, Dorian Electra, and Miss Toto. Community Engagement: Facilitated partnerships with non-profit organizations such as Pridelines, Survivors Pathway, and the Astraea Foundation, contributing to a total philanthropic effort of $24,641.59. On-Site Activation: Managed on-the-ground branding and digital integration during the festival. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743529272041-GKVR6TFYOSUEMASIWAK4/Screenshot+2025-04-01+at+1.41.03%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743529432270-UUK3BV3Q2OLZXHIAO4G3/image2.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743529582501-22TWZW1T5M3ZQ75O4TII/Screenshot+2025-04-01+at+1.44.01%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743529745893-5MUKGYUGZLGKTH27M3RS/WP-2.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/355a4b19-214b-47ad-b3ce-38c0ccbaacad/316097382_1297472371089432_6017307131969530018_n.jpg DIRECTION & MARKETING - KEY CONTRIBUTIONS: Curated 30+ artists for a full-scale, three-day live painting experience, spotlighting local, national, and international street artists. Integrated Sponsor Activations: Collaborated with major brands to seamlessly incorporate engaging activations into the festival landscape: Planned and executed digital campaigns to drive attendance and visibility across social media, event platforms, and paid media. Supported artist needs from concept through execution, ensuring seamless setup, promotion, and audience engagement throughout the weekend. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743533065595-545D0KZW3BPFDVIXK16E/e5a98987446647.5dedf11b9ef9b.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743533069447-N42ALV13HL6TKFS9NM6D/Screenshot+2025-04-01+at+2.43.41%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743533071129-SJD3F4JRKCKDHJYE7I9P/Screenshot+2025-04-01+at+2.43.27%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1743533147423-S5FNMRY8JHX5UK28L3CI/Screenshot+2025-04-01+at+2.45.25%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/66d90b58-7e08-4b66-9431-7844ed0dce57/Grovetoberfest-12-1.jpg DIRECTION & MARKETING - KEY CONTRIBUTIONS Crafted Targeted Digital Campaigns across Meta, email, and event platforms —culminating in one of the most attended Grovetoberfests to date. Promoted the Flanigan’s VIP Lounge, blending a beloved South Florida brand with an elevated guest experience. Promoted local food pop-ups by Miami staples like Spillover, Vicky’s House, and Fireman Derek’s, amplifying their presence across digital platforms and on the ground. Directed event content production, including real-time coverage, sponsor highlight reels, and short-form videos used in post-campaign promotions. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/0d53111e-aa70-43bc-b609-48417b339e9c/wynwood-gallery-wynwood-mural-festival-2022-6.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/090639a4-27ba-48b6-b7d8-7cf37ec2f5af/Screenshot+2025-04-21+at+11.39.53%E2%80%AFPM.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/a39bfd28-8b3c-474c-bd31-6a4e768f4362/Screenshot+2025-04-22+at+2.41.26%E2%80%AFPM.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/025066e5-0c5e-48ea-80d1-c742db470be2/305+DAY+ITEMS.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/6f84ae39-7ebf-4e0c-bdab-2cf02a07ca17/EVENTBRITE_COVER_ArtistsAndSponsors.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/29688c85-a96a-4fb1-87a4-6bc00605186f/Untitled-2.png DIRECTION & MARKETING - FRESH NEW LOOK TO 305 DAY 3D elements and bubbles touch up on current design trends for an upgraded, fresh and fun look. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/c22010ff-3011-4bb5-990a-9ce08a6e41f3/Free+Postcards+in+Hand+Mockup.png DIRECTION & MARKETING - P.R. Box & INSERT Design As part of the influencer marketing campaign for 305 Day, I designed a fresh new PR Box utilizing new branding elements. Inside, were some sponsorsed goods and items, filled with the spirit of Miami. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742326625537-4RDCD0Z2U6UY3KCQGGUD/BOX+left.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742326770428-EI4DU88OC3D6S2ECH9CH/BOX+front.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742324996055-E3LJJ9XORG46PO4NIDG2/Screenshot+2025-03-18+at+3.09.52%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742325028030-ED1H8ZXKQWSRTHVLQA63/Screenshot+2025-03-18+at+3.10.25%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327015775-Y3IVY2U9G9SAYJ2C94WO/484365422_18340342384152507_269505047591382853_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327022419-WTR3L5F48WED4LU77ZW1/484557469_18340342399152507_6307673206374160977_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327031796-Z1UHISFE164BH9A0L6CD/483980060_18502228990027567_4226970502494267970_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327042590-GINOPQOSVGR3H37F98MD/483445019_18494466442027832_3819497209536041488_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327052311-05V6VBWOZW4T08QJAE9J/483135574_18493268026044941_4585928814966881069_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327246925-RVEQCVH16PR6BHSQN9MA/481228785_18338220391152507_4122739249797717712_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327188627-NMHSCQA12YN4N2R4RS5O/482275019_18339018238152507_4864353431180118116_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742327197437-BRYJ5VR2RJC6D08J266C/482392158_18339018289152507_1052661587839888447_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/b72ab1d2-81ce-44b0-95f2-861bda6e9f46/46812d_61bd17769fd546f1b7d76bbcd3ea6129%7Emv2+%281%29.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/d235fbd3-b9e9-49d7-a189-117188cd7f94/cell+phone.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/545f2b95-4005-42dd-80d6-b5d83edefb88/305DAY_posters.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1724168924437-6EXUMFHFWMF4IVMDM6OK/305DayFlye.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1724168952644-2VBSDYEW6YWUI1J6CZ0T/305Dayism---Free-Cafecito.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1724169053939-0RSKKG8NFPB2AZSB801K/Lucy-Lopez.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1724169010824-0V4YZEHA2H3OXZLGJRYS/HAPPY-305DAY.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593928626014-QB6CESF0DTY9D8ZE214L/Mia-del-Mar-Press-Call-Outs.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/a4e2f974-17a0-427f-a08a-14a61189e442/MDM-Jellycioso-Model DIRECTION & MARKETING - #LATINAAF Mia del Mar was a Latina-centric beauty brand that seamlessly blends cultural elements familiar to Latina-Americanas with the vibrant energy of US-millennial pop culture, creating a brand that is uniquely Latina AF. Positioning itself as a Spanglish-speaking trailblazer, Mia del Mar touched on skincare and cosmetics trends while proudly embracing its rich heritage. Designed with the Latina-Americana in mind, every aspect of this brand is meticulously crafted from the ground up, reflecting a perfect fusion of tradition and modernity. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559014599905-2NF7750E1FE1MEBSOM94/Skincare-Hero-Banner_1296x.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/e0efad3f-e9a8-49a6-96de-be75565ac68c/MDM+glycolic+facewash.png DIRECTION & MARKETING - STEP ONE: INSTANT BLISS 3% GLYCOLIC FACE WASH Buenisimo for all skin types, Glycolic Acid is Holy Grail of gentle exfoliators dives deep into pores to magically transform problem areas into smooth, bright and refreshed skin. Dive into bliss with Caribbean-inspired ingredients like Coconut and Pineapple while Alpha-Hydroxy Acids derived from sugarcane work overtime to control oil, eliminate dark spots and reveal smooth, refreshed skin. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f516e182-2e7a-4b0d-913c-ee5e8ccb7aee/Screenshot+2024-07-07+at+6.10.49%E2%80%AFPM+copy.png DIRECTION & MARKETING - STEP TWO: MAGNIFICENTLY (YOU)NIQUE SPF 30 MOISTURIZER Broad-spectrum SPF 30 casts a spell of protection against harmful UVA/UVB rays while Coconut, Aloe, Sea Salts, and Vitamin C serve up a burst of hydration. Quench thirsty skin and reduce the appearance of manchas for worship-worthy skin that requires #NoFilter. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/9ebc50aa-cc01-4857-a31f-391e39a43a09/primer.png DIRECTION & MARKETING - STEP THREE: MARVELOUS SILICONE-FREE PRIMER Pero first - primer! Prevent unnecessary meltdowns with a dose of hydrating silicone-free primer that doubles as a light-weight moisturizer. Coconut, Pomegranate and Vitamin E make for a luscious skin-balancing cocktail, while the velvety powers of not-your-abuelita’s-yuca starch work their magic to create the perfect finish for makeup application, delivering long lasting, natural results that won’t clog pores or suffocate your skin. ¡Que Rico! https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/77442baa-e4b4-4770-a707-004540acb4bd/OMG.png DIRECTION & MARKETING - STEP FOUR: OVERNIGHT MIRACLE GLOW NIGHT CREAM You’re already hermosa, now dream your way to radiant skin with an indulgent nightcap that works mientras sueñas. Moisturizing Jojoba, healing Squalane and regenerative Cotton Thistle team up with soothing Rose, Lavender and Jasmine for a bouquet of stress-free gratification that round up this indulgent nightcap that delivers the ULTIMATE morning glow. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/71ab425d-4356-4c8b-82ad-4829d71f49be/brightening+rose+mask.jpg DIRECTION & MARKETING - Brightening Rosé Bubble Face Mask Dull skin? No way, Rosé! Take the edge off with the effervescent powers of this absolutely Exquisite Rosé Bubble Mask to conjure up giggles and squeaky clean skin. Fizzy bubbles tickle pores to pull out dirt, oil and makeup while bursts of oxygen give your skin a deep breath of fresh air. Pop, fizz and clink the way to sparkling skin with this much-needed champagne campaign! https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/ba2d8656-2e81-4f7e-b428-8798561c61ad/JELLYCIOSO.png DIRECTION & MARKETING - JELLYCIOSO HYALURONIC + SEAWEED eye masks Drop off puffiness, dark circles and tired eyes at baggage claim and say “hola” to first class refreshment in as little as ten minutes with these water-infused jellies. Each patch is rich in Hyaluronic Acid to deliver a burst of moisture while an elixir of Seaweed, Algae Extracts and jellied nutrients are applied to the delicate under-eye area for a for a smoother, firmer, more wide-awake appearance that lasts. For best results, treat yourself to an insta-vacay at least once a week. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393288312-DDZW3EDT2BEDZ7C0ROMW/Screen+Shot+2020-09-17+at+8.41.33+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393295977-CZ70VG05QYEUT67RDDBE/43817520_321868295032473_3712262261758192166_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393291153-FHR3WYQ127P1UDAB0L0W/47584601_814248458921850_9131252284838318342_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393380179-BIV07HA23HYOZ4ENDQ7Y/Screenshot+2024-07-07+at+7.02.56%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559014540610-9QUO2AZUVZ750CD6N5Z7/Mia_del_Mar_palettes_3750x.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/54fb996d-dc4c-453e-8982-264ca91653b4/Screen+Shot+2020-09-17+at+7.23.36+PM.png DIRECTION & MARKETING - THE MIA DEL MAR COLOR COSMETICS LAUNCH The Mia del Mar palette collection offers a diverse range of colors thoughtfully developed to complement a wide variety of skin tones. Designed to flatter Latinas of all shades, these palettes celebrate their vibrant culture and beauty. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559016480799-4EY7TZQB21WNUQ8AGV8W/Novelera%2BEyeshadow%2BPalette.jpg DIRECTION & MARKETING - NOVELERA EYESHADOW PALETTE + DUAL ENDED BRUSH https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559016167350-XPRAHGLFY30X2R0W2JY3/LifeIsAFiesta.jpg DIRECTION & MARKETING - LIFE IS A FIESTA EYESHADOW PALETTE + DUAL ENDED BRUSH https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559016777411-JAH0KJOOLPDT5BP2LZ4Y/Cafecito.jpg DIRECTION & MARKETING - CAFECITO EYESHADOW PALETTE + DUAL ENDED BRUSH https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559017198823-O7CYA40ZAT4L7EN7TVEB/ChiseledCheek.jpg DIRECTION & MARKETING - chiseled cheek-a highlight and contour kit https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559017499828-4CJH9TPXCMQZEDAMZDDK/FlockingFabulous.jpg DIRECTION & MARKETING - FLAMINGOALS BLUSH PALETTE https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/4f4c4c15-59df-42ef-ba54-f81fa168802d/MDM_Skincare_Makeup_Bundle_1800x1800.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393429159-MJMXGW1S8DFSH4HEFDWH/Screen+Shot+2020-09-17+at+8.42.19+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393465152-ZUDLPJ54R0F99DJJGWRX/Screenshot+2024-07-07+at+7.04.19%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393469852-Z56VCILRFV3TKZA1NU87/Screenshot+2024-07-07+at+7.04.12%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720393608702-WITHJQ5IHBZXVFL74QBH/Screenshot+2024-07-07+at+7.06.25%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559004606056-YF0US8IG4YFIEGXD2OVX/desktop.jpg DIRECTION & MARKETING - online PRESENCE Having products that look good is only half the battle! Ensuring that Mia del Mar’s online presence was up to standards was no small challenge. Here’s a look at how Rebeca Tellez put together a beautiful, easy-to-navigate website and a look at how a comprehensive social made presence was established. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559002652642-9A1ZLKE2BHIMOTVM975C/MiadelMar-Website-Full-Scroll.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559003647471-EK8OWRA1NB5AS4HNAV95/iphonemockup1.jpg DIRECTION & MARKETING - SOCIAL MEDIA Social Media was a key element to the development of Mia del Mar’s identity. Creating a community before product launch with relatable verbiage and relevant content was a key strategy to Mia del Mar’s success. As the brand’s organic social media presence grew in popularity, influencer management was a breeze! Successfully fostering a passionate social media presence that connected with the audience in an authentic manner paid off. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559006058634-E3JO9026GQK8PQH53TRV/Mia-Quotes.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559005755701-8U06CDUV7NY1KH369D0A/MIA_Fan.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559004274927-2Z8OJJDMW02R2L5YLIUI/MIA_Checkers+%281%29.gif DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1725472369130-TE4171X517FRPK13Z0LV/boxycharm.jpg DIRECTION & MARKETING - THE INDUSTRY-DISRUPTOR-IN-A-BOX BoxyCharm is a leading beauty subscription service delivering curated boxes of full-size, premium beauty and skincare products at a fraction of their retail cost. Founded in 2013 and later acquired by IPSY in 2020, BoxyCharm offers personalized selections, blending well-known and emerging brands to excite makeup and skincare enthusiasts. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/0b711c68-df3b-4a78-b217-eec7be159d60/Screenshot+2025-04-21+at+11.52.25%E2%80%AFPM.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559018849025-DCQNLTM8E1D3EV3ZNT15/3Months2.png DIRECTION & MARKETING - REJECTION IS REDIRECTION A variety of design approaches and attitudes were drafted by Creativision’s Creative Director, Rebeca Tellez. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/8023ac98-0bfb-4c27-a4bd-9514c454386d/boxycharm+digital.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1a1cc531-8102-4e52-aaee-de33f0bf14f8/Screenshot+2025-01-09+at+4.33.23%E2%80%AFPM.png DIRECTION & MARKETING - RESTRUCTURING SOCIAL MEDIA Enhancing BoxyCharm’s social media presence was essential to attracting and engaging potential customers. We found that subscribers loved interacting with the page, especially by guessing the new products featured in their monthly box. To capitalize on this excitement, we introduced monthly themes that tied directly to the box's contents, creating cohesive and engaging campaigns that kept subscribers intrigued and eager for more. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470530858944-VSWF6N4ZXUNAYFFE5N26/girlsjustwannahavesunbanner.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470532696180-0CUNQY8HKWVY2U4QG4OX/branding-elements.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470537935236-RGU9JNOYVI2LCN1YCI84/models.jpg DIRECTION & MARKETING - GIRLS JUST WANNA HAVE SUN June’s BoxyCharm delivered the ultimate summer-ready essentials for makeup and skincare enthusiasts. The box featured full-size products, including refreshing face masks from Farmacy, oil-control translucent powder by Ofra, a long-lasting liquid eyeliner, and a vibrant baby blue nail polish—perfect for embracing the season in style. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539333927-4P0Y9GDJYUR13BSAIB5V/Girlactik-Watermelon.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539424964-6M3X65UDGB7F86P6TAVJ/Ofra-Hype-%26-Reveal.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470539658955-9WNT840W0SZM9DTJ5SS9/PINEAPPLE.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470202842200-LHCXZ73XDXXCY53TWKKD/FARMACY-ANIMATION-2.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559022128868-IDD412EN2CJH71G2L8QW/OFRA-PINK.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1559022125200-L4O0JZLQC4962XOZERLN/FARMACY-PRODUCT-SHOT.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720282198885-YLZTUD29H0ZQNY6HVZHQ/Screenshot+2024-07-06+at+12.09.53%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720282142573-97AFNROXPHQREZLQO59F/Screenshot+2024-07-06+at+12.07.52%E2%80%AFPM+copy.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470540101711-VBMTXYIRAJ06UUJ2D6YG/INSTAGRAM.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1470542707722-ET93G3DF5HI5PQ9UPCSQ/design-elements-.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/bd3c1811-89ab-46e5-aa2b-fe2f867a23e2/Screenshot+2025-01-09+at+4.59.51%E2%80%AFPM.png DIRECTION & MARKETING - MODERN MERBABE Featuring a Noyah pink gloss, a magentic eyeshadow palette and shades from Ofra, a hair oil by PYT and an eyeshadow brush by Mally Beauty to tie it all together, #charmers hit the urban seascape in this sexy urban mermaid inspired campaign! https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720281969864-OJ5TNDZU5SKG1E6BMTMI/Screenshot+2024-07-06+at+12.05.46%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720283381492-GZXMORUTHRH3WHQ2E02A/Screenshot+2024-07-06+at+12.29.35%E2%80%AFPM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1736460562648-DTNFQ9Y4F0ZI8BBQMQ8G/Screenshot+2025-01-09+at+5.09.10%E2%80%AFPM.png DIRECTION & MARKETING 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DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318193707-58B1UUU093SLXYD6G4WY/GETTING+BUCKS.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318199313-UHMMDHO4CAHZ80I7SNI2/the+chi.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318194505-CSS46VQ6AR5I46A3BEW1/NY+Chain.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318199301-DOVLKYNDT9R99RKWOOEV/WEST+COAST.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318194684-PUHMN2GXB0UUUHW7T701/Sip+Slow.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318200116-NUC7UW5WENLQJEVE705B/Wiscon.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318195532-X8XAPLKW61LQOVRTX6UM/SMOKING+BUDS.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318200323-YIOZNGMT9XFF2LCMDKQK/WISONSIN.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742318201389-TP59XC75GXA51HWOHEGR/ZERO+FUCKS+GIVEN.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/9768e828-6765-4b29-b415-48910e3837a8/WEB+BANNER.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/db1a192d-7390-446a-8f90-899f6e06eb38/93f6cf766b535e04d3bc476d61c494e1.jpg DIRECTION & MARKETING - welcome to the girl gang of ankit Trend-driven tech items, home goods, and lifestyle accessories that resonated with millennial and Gen Z audiences is Ankit’s calling. I collaborated with major retailers to create unique, on-brand collections while overseeing packaging, merchandising, and digital strategies to enhance the brand’s retail presence and engagement. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/e7ac58bb-b779-4cdb-b117-62f79c288778/ankit+copy.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/0d888f4e-baaf-469c-8b29-4ff703f1690a/60a2dc99d802150c66a6f69018e85347.jpg DIRECTION & MARKETING - DRINKWARE. GALORE. Mugs, cups, water bottles - and yes, even flasks. If you can drink out of it, it was designed. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320539608-JMN799JX05B4G9939O67/356d474e44c9af93bcc1fa145e3e6066.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320593248-W202BEVU2P131AXRAW66/340514_07970312-dd5a-42a8-a614-a8bbf18e9f61_1024x1024.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320546133-624PAC785T3FVZWKQWTY/514ACPAKCSL.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320568923-M08FFPGPTPD8L9H5HZES/56423c78514fcf6f0e0dcf36e9eb04a5.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320612877-5KU9NZFLDSQ5GOO428W3/9ffc2afaf1c4a0e26433780d2046d35a.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320808895-C7WR7Q3M35ZQ2RWHX16M/d1d9628fefea655d925b4a1f5ca90758.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742320868464-754HJ8BTMPWZ1TXGJ2SA/129dbe77d011cdbec2c4eca4d3bfdd87.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742321023187-W81MCKHPUZT94UFC7ROS/340521_940f1be4-85a3-496b-b5d1-05e9752f1a74_1024x1024.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/30fe26a3-fe5c-4489-97b2-09e45d4a05f2/53a85d7c52e5bd5035dde52c1c5c4a78.jpg DIRECTION & MARKETING - TECH ITEMS Phone banks. Chargers. Wires. Headphones. Cellphone cases. And all of it very, very cute. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742322329266-9FV3YJ4DW4DITK2BURB2/21880781395a54a57e6082144fb69b46.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742321433732-XZXIQ7TVP0AGG1VVBHY0/0ff1265f1f6123c43b05e057660c7547.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742322317763-3R0Q2S0E77YCVT7XL0TM/e86b718e70f3b308cd6df5c33e5ca105.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742321823536-UQMXYQ9C7OTJOA40LF8U/171925e59ee02858e6f644f1f433ebbe.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742321833336-HS32E7D89D57B2RYCF43/a92f59c9e2171fdf937f19e0136e466b.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742321862914-K5I5UQDYDXD9LH2KK7K5/Screen+Shot+2020-09-18+at+12.36.58+AM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742322582145-J6GZ652JF82R4NQHT5XT/a918a756e4c3a40011a3895b8c945f3e.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742322598117-NOOJ04KIC4UCQ7P1V6SR/67f5f4a5f6c5855ecc9fe51cbc257092.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/c19f4f7a-6592-4782-8f73-0e852a7449c8/175ee88526d6222ff767804c59499137.jpg DIRECTION & MARKETING - HOME GOODS Wall Art as far as the eye can see! Pillows, throws, towels, and kitchen gear too. (Left Image: Namaste Bitch, Meow, I’m Not Bossy I’m The Boss, Bitch Flowers, I Can’t Even, Good Vibes Only designed by Rebeca Tellez) https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742322998105-6RHBR3JR7KJ29KCG79KQ/33cad5df29c61932022c0865d305981c.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323059932-QLQWXH6AHF824PYWO0K8/fashionably-late.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323854335-9M26OYWLCV98Z68SK4JU/25846531c55ed80591e89d6db40fe2d0.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323020147-4DDZQEWOJ71AS3NF9IFT/0ff4ffe657bd7c9464e303a376e5aa8d.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323925532-VXCFGVBJ4UQEH576O0QC/0e84534551314f468806be392407610b.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323050969-XI4ZN69HYGWJGHB03Y47/CITIES.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323179878-1JZ5ISWO9Q800NQVC0Z7/Screen+Shot+2020-09-18+at+12.02.19+AM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323056075-SUP6GKOL4FOG0KMKZU8M/realbitches.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323148880-VRWYQQVUA1BOYON30IDW/a311bcfacabfbf57f958b6965a892415.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323233422-X725D29ZW854R3OB9PDR/0abab47fb6ec4b9ef265e018a7bce9c4+%281%29.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/fa62892a-87c8-47cc-a101-5275328c45c8/9822d31b9066edc3a8b6bee6308c0e14.jpg DIRECTION & MARKETING - ACCESSORIES Totebags, Patches & so much more https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323594354-CKIOT5Q6JPHEHFNZVEKW/f60d4fedaba6412a22bbcfe32e99c307.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323798360-VDHRMGSX1XHBE6HPM5FB/986663615ac6b2794d3083ef020568da.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742323987672-8EEOR57K387KMPDA7CPC/1ec49ae8bbe9ae80a656cf9092f3098c.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1742324306948-XTJHA7YEJ6400DAGHEUA/zu50745293_main_tm1504810611.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/b46adc92-2d34-438d-be16-bd8c8b84061c/Screenshot+2026-03-29+at+4.55.39%E2%80%AFPM.png DIRECTION & MARKETING - love is in the hair I lead social media at L’ange Hair, where I turn content into a real growth driver across Instagram, TikTok, Facebook, and YouTube. I connect strategy, creative, and performance—building systems that support launches, scale UGC and influencer content, and actually move the needle. From scripting and directing in-house content to shaping our Pro Stylist Ambassador program, I make sure everything is intentional, on-brand, and built to resonate. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774820628957-IF7L698H54PGIOO4HZ0N/SnapInsta.to_652266792_18401062000145056_276283788752416599_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774820838029-XY3QMM9F4RSRWEI5QVTR/SnapInsta.to_652999368_18401062018145056_5072006799762594953_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774820617358-VLPCMYXL6UTMRDO0ZQKW/SnapInsta.to_654609062_18401062009145056_4918720118134053569_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774818902087-CQ1NI1AIXCV8I8SDPKO0/SnapInsta.to_653587489_18401062027145056_2618064920582473401_n.jpg DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774819422051-20HFU68AIWMHKIYI4XQ2/SnapInsta.to_AQORxQzhSd6LWVXJMWj311pXceQZvDL35uCENdRLnL7FKmg4m6ePH8bbtu6fJ9h1K320PIoW6RcBWRaV6sA7VqiMstSXnG0u-dCvosI.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774818878984-FYMSOPEZR6LPYDY0Q6BM/SnapInsta.to_AQNhYBcL0UZqnxhks0cbbNhbwXqtuI7batHJt9vnbutXVNnGcZ5ccu56xTzkgTFpfZdGh4eWTBxzD8tKT8Us1D3UyX5WkkReAI0ssbI.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774819694500-0ZXUBXDOJ8JL5POLFVBM/SnapInsta.to_AQM6e9Py9QqT7YX1TCbigjxYOmOXb2hCjDtsXs_F0DKnfWSFfSH60Hun4zV1CIymh4grG2ztWG-rHvhkls_epTXtqZ-uNRfpiBMvs-I.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1774820419687-J43ZPIIW3TS7TP9ZZABD/SnapInsta.to_AQO_aHDIp7PyjIBNHUHKb1621VLfPpeXKyn1jzMw6AI7AEO1xVKTJCLhnwEOj30wgEYYL1iabxa-fEdd9c2hCMEQm9uRdEvMk_XvGZk.gif DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593978182232-Z0T5EKHLAM08ZJ6KLC5W/creativision-studio-no-bs-skincare-callouts-r29-forbes-vogue.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/7e5e2da7-9786-4949-b548-d15ef94e42b7/No-BS-Skincare-Review-1-1-1024x1024.jpg DIRECTION & MARKETING - A BRAND for the boldly authentic. Through a whirlwind of collaboration, competitor analysis, and countless focus groups, we nailed down a look that screamed our brand's core values: transparency, authenticity, and an unmistakably bold attitude. We went with bright, bold colors against a crisp, white background to shout our no-filter, no-bullshit vibe, while also reflecting the cleanliness of our product. This eye-catching design wasn't just for show—it was a necessity given the fast-paced nature of our product development. Quick turnaround was essential to get this brand to market! https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593977467734-GJSTC8CO9RW2O1DIWEYA/creativision-studio-No-BS-concepts.jpg DIRECTION & MARKETING - THE BRIEF A variety of design approaches and attitudes were drafted by Creativision’s Creative Director, Rebeca Tellez. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f8a2a8e0-a280-4dc2-a205-51eb5320e3e4/Live_NoBS_Skin_Care_Line-A.jpg DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/db4510ec-8ca6-4cae-addb-c3c862c7d68e/NOBS+face+wash+front%3Aback.png DIRECTION & MARKETING - STEP ONE: THE FOAMING CLEANSER Under flap: No Scrubs Packaging: Clean your face the right way, and save the grinding for your hustle. Hydrating aloe keeps skin fresh while foaming action makes quick work of makeup and stubborn pore debris, so you stay lookin’ like class. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/e05f7874-5412-4364-9144-c845b5b04622/back+copy.jpg DIRECTION & MARKETING - STEP TWO: purifying facial toner Under flap: Tone it up Packaging: Think of this pH-balancing toner as your insurance policy against dirt and debris. It wipes away lingering nasties while tea tree oil and witch hazel visibly shrink pores and fight acne-causing bacteria. Hydrating cucumber and green tea give skin a sip of antioxidants, leaving your face smooth and refreshed. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/fee9ffec-a42d-46c6-8b5a-b3e9e2cbe7ab/NOBS+vitamin+c+serum+back+copy.jpg DIRECTION & MARKETING - STEP THREE: VITAMIN C+E SERUM Under Flap: Rise and Grind This lightweight Day + Night reparative serum packs antioxidant superheroes like Pomegranate, Hyaluronic Acid and Green Tea Extract to repair beat up cells and boost collagen production. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1db80f91-c288-49f9-8ca9-4ef729fda16a/NOBS+SPF+moisturizer+back+front.jpg DIRECTION & MARKETING - sTEP FOUR: SPF MOISTURIZER Practice safe skin! Use daily to protect against harmful UVA/UVB rays, environmental stressors, and hidden dangers like blue light from your screen. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/ce6b3d5b-f37d-436b-82d7-78ee404f78c8/NOBS+retinol+night+cream.jpg DIRECTION & MARKETING - STEP FIVE: RETINOL NIGHT CREAM Rely on the power of Retinol to soften fine lines and refine skin texture as it gently resurfaces skin for an improved overall complexion. Hydrating Hyaluronic Acid keeps everything dewy, while antioxidant Vitamin E safeguards your skin against nasty free radicals. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387802825-SOVHU1S5BXYU3L7Z0YC7/Screen+Shot+2020-09-17+at+11.28.02+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387808033-HW17GSQ1EU7KJOH9YN3C/Screen+Shot+2020-09-17+at+11.27.18+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387814033-0OXELXLGKD3KYF8J3232/Screen+Shot+2020-09-17+at+11.29.15+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1720387831291-7F0E7ANM0XU7S5I6RFFJ/Screen+Shot+2020-09-17+at+11.12.01+PM.png DIRECTION & MARKETING https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/f516df61-2094-45ee-b7d2-da1f8ff24982/NOBS+website.png DIRECTION & MARKETING - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/579ba019bebafb74c7b95dab/1593976486748-Q5HBMM8WKPPYTRH4IUAY/article_1574711404902442_1080x608.jpeg DIRECTION & MARKETING - SARAH HYLAND COLLAB I conceptualized and developed the Sarah Hyland collaboration campaign for No B.S. 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